Ubisoft claims its niche in video games

With the fight of Xbox and PlayStation to get the most powerful console on the market and with Nintendo innovating with the hybrid device Nintendo switch, the president of Ubisoft, Yves Guillemot, told Efe that these challenges stimulate the imagination of video game developers.

“Challenges are usually a way to be more creative.” “If you don’t set limits, you can’t create so much,” said Guillemot in an interview at E3, the big video game show held this week in Los Angeles.

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“Having limits and restrictions is what makes us create better video games,” said Ubisoft’s top responsible for the positive effects that the sector will mark new challenges to continue growing.
The French developer offered at E3 one of the most eye-catching and commented conferences of the event, in large part because of the surprise appearance on the stage of the famous creator of “Super Mario”, Shigeru Miyamoto.

Guillemot and Miyamoto unveiled together in the Teatro Orpheum de Los Angeles The videogame adventure and strategy «Mario + Rabbids: Kingdom Battle», which combines the characters of Nintendo’s «Super Mario» with those of the Rabbids of Ubisoft.

“They are two different universes but they are also two different types of people who share the same goal,” explained Guillemot on how the developers worked together from “different angles” but “with the same philosophy”.
Our teams loved this experience. “Learning from Miyamoto is really something you dream about and you think you can never do,” he added.

Guillemot, who showed admiration for Nintendo’s achievements in the sector, said they tried to “investigate and understand” why the Japanese company has become a beacon of industry.

“You have to be yourself, you have to create something that is really close to your heart, and if you do then you will achieve success,” he said.
The E3 was also the space in which Ubisoft presented “Assassin’s Creed Origins”, the new video game of his famous saga, this time centered in ancient Egypt, and also served to commemorate the ten years of his first installment.
Guillemot said they are very proud of the series “Assassin’s Creed”, as it has allowed players to travel “the future and the past” through the games.

Ubisoft also drew attention to the advancement of a game, “transference”, which for its use of film aesthetics could be an impulse for virtual reality.
“It goes well but it could go better,” Guillemot responded about the evolution and introduction of virtual reality in video games.

The executive noted that sometimes new technologies “require time to take off” and patience, but stressed the possibilities that open up for games such as “transference”, which “explores new worlds that we had not been able to explore in video games in the past.”

About the dispute between Microsoft (Xbox One X) and Sony (PlayStation 4 Pro) for dominating the market and achieving the most powerful console, the executive felt that it is “very good” for the industry.

“The more we have (in the consoles), the more credible the characters will be and the more similar the virtual world to our world,” he argued before ensuring that if there were a “ten times more powerful” console, they would also take full advantage of their potential.

“Life is a complex thing to dominate and put in a machine,” he mused on the obstacles that are overcome to clear the boundaries between real and virtual world.

Finally, Guillemot looked at the horizon and opened that retaining the best talent, technological evolution, streaming, greater interactivity, and the possibility that the characters “learn” from the users to play can be some of the keys in the future of video games

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